
Best Western Byron Center
The newly renovated and rebranded Best Western in Byron Center is continuing the legacy started by the Owner’s late father. Integrated Architecture was brought onto the team support the rebrand by updating the interior experience with a fresh and modern perspective. This required a complete interior renovation, including the lobby, guest rooms, pool, exercise room, and breakfast room. The connected restaurant space was also renovated to support a new dining concept, turning the former sports bar into a home for the Latin-fusion scratch kitchen SOMOS.
A focus on materiality and texture throughout every space provides guests with an elevated, boutique-like experience within a familiar and trusted brand. The renovation ensures the beloved hotel and gathering space can continue to bolster the community for years to come.