Integrated Architecture developed a branch prototype expressive of the bank’s rebrand to transform customer experience and meet their changing customer demographic needs. The design incorporates the brand aesthetic and many retail components from the main Charlotte branch, a previous collaboration between IA and the bank. The Stockbridge location features a customer-focused experience, with a flexible teller pod configuration, online banking stations, and a community lounge offering hospitality and local event information. The lobby is open and encourages movement through, providing zones for client engagement and good visibility.
4,100 Square Feet