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Bill & Paul’s Sporthaus

Bill & Paul’s Sporthaus, an outdoor sports retailer with a long history in Grand Rapids, renovated their two-story building to make it easier for shoppers to navigate. The renovation project focused on interior improvements for customer flow, customer experience, brand identity, flexibility, sales impact, and building off the established history of the store while introducing modern retail components.

Grand Rapids, Michigan
10,000 Square Feet
Complete