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Branding: Logo

Logo (noun)
An identifying symbol or other design adopped by an organization (as for use in advertising).

Logos are an important brand element for advertising, but it’s just as important when it comes to space. Logos are the face of a company and business; when used in space they can convey a brand message for customers, potential clients, and employees. Brand recognition occurs when a name is not necessary, and the logo instead speaks for the brand.

A few principles to consider when designing logo placement include:

  • Light
  • Simplicity
  • Scale